{"id":15721,"date":"2020-10-09T17:37:43","date_gmt":"2020-10-10T00:37:43","guid":{"rendered":"https:\/\/devwww.3cloudsolutions.com\/post\/improve-your-customer-experience-with-recommender-models-3\/"},"modified":"2023-08-22T11:00:04","modified_gmt":"2023-08-22T18:00:04","slug":"improve-your-customer-experience-with-recommender-models","status":"publish","type":"post","link":"https:\/\/3cloudsolutions.com\/resources\/improve-your-customer-experience-with-recommender-models\/","title":{"rendered":"Improve\u00a0Your\u00a0Customer Experience with Recommender Models"},"content":{"rendered":"<p><span data-contrast=\"auto\"><span lang=\"EN-US\" data-contrast=\"auto\">Good customer experiences lead to increased lifetime value and loyalty. With the acceleration of digital platforms and e-commerce for major retail brands due to the pandemic, retailers are racing to capture brand loyalty through consistent and engaging virtual shopping experiences. Recommender models help ensure we\u2019re offering relevant products and promotions through mining purchase history across customers and their peers.<\/span><\/span><\/p>\n<p><!--more--><\/p>\n<p><span data-contrast=\"auto\"><span lang=\"EN-US\" data-contrast=\"auto\"><img decoding=\"async\" style=\"width: 1200px;\" src=\"https:\/\/3cloudsolutions.com\/wp-content\/uploads\/2022\/12\/Blog-Post_Recommender-Models.png\" alt=\"Blog Post_Recommender Models\" width=\"1200\" \/><\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">E<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">commerce sales for\u00a0<\/span><span data-contrast=\"auto\">g<\/span><span data-contrast=\"auto\">rocery brands has jumped 6% in 2020. This represents a drastic $60B increase for online\u00a0<\/span><span data-contrast=\"auto\">g<\/span><span data-contrast=\"auto\">rocery purchases\u00a0<\/span><span data-contrast=\"auto\">in\u00a0<\/span><span data-contrast=\"auto\">less than\u00a0<\/span><span data-contrast=\"auto\">a year<\/span><span data-contrast=\"auto\">.<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"auto\">Brands are scrambling to improve customer experiences<\/span><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">V<\/span><span data-contrast=\"auto\">arious hybrid shopping models including\u00a0<\/span><span data-contrast=\"auto\">c<\/span><span data-contrast=\"auto\">urbside\u00a0<\/span><span data-contrast=\"auto\">p<\/span><span data-contrast=\"auto\">ickup,<\/span><span data-contrast=\"auto\">\u00a0i<\/span><span data-contrast=\"auto\">n-store<\/span><span data-contrast=\"auto\">\u00a0pickup<\/span><span data-contrast=\"auto\">, and last-mile\u00a0<\/span><span data-contrast=\"auto\">or 3<\/span><span data-contrast=\"auto\">rd<\/span><span data-contrast=\"auto\"> party delivery\u00a0services are\u00a0 <\/span><span data-contrast=\"auto\"> making it increasingly challenging for consumer experiences to be consistent across channels.<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0<\/span><span data-contrast=\"auto\">brand\u2019s ability to create consistently positive experiences across their in-person, online, and hybrid channels will likely be the difference between\u00a0<\/span><span data-contrast=\"auto\">thriving versus\u00a0<\/span><span data-contrast=\"auto\">merely surviving during\u00a0<\/span> <span data-contrast=\"auto\">the pandemic<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">A<\/span><span data-contrast=\"auto\">n a<\/span><span data-contrast=\"auto\">dditional benefit of creating\u00a0<\/span><span data-contrast=\"auto\">consistent customer experiences<\/span><span data-contrast=\"auto\">\u00a0across your digital channels<\/span><span data-contrast=\"auto\">\u00a0is that it will ultimately<\/span><span data-contrast=\"auto\">\u00a0lead to\u00a0<\/span><span data-contrast=\"auto\">increased\u00a0<\/span><span data-contrast=\"auto\">predictability\u00a0<\/span><span data-contrast=\"auto\">in\u00a0<\/span><span data-contrast=\"auto\">all functions, including<\/span> <span data-contrast=\"auto\">efficient operations,\u00a0<\/span><span data-contrast=\"auto\">inventory<\/span><span data-contrast=\"auto\">\u00a0planning<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">workforce optimization<\/span><span data-contrast=\"auto\">.<\/span><\/p>\n<div class=\"hs-embed-wrapper hs-fullwidth-embed\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto;\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/lDEGdufZNjk?start=1350\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/lDEGdufZNjk?start=1350\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p><span data-contrast=\"auto\">We\u2019ve<\/span><span data-contrast=\"auto\">\u00a0all seen how powerful\u00a0<\/span><span data-contrast=\"auto\">r<\/span><span data-contrast=\"auto\">ecommender\u00a0<\/span><span data-contrast=\"auto\">m<\/span><span data-contrast=\"auto\">odels can be when shopping\u00a0<\/span><span data-contrast=\"auto\">on\u00a0<\/span><span data-contrast=\"auto\">well<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">known e<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">commerce platforms<\/span><span data-contrast=\"auto\">, b<\/span><span data-contrast=\"auto\">ut small to mid-size\u00a0<\/span><span data-contrast=\"auto\">g<\/span><span data-contrast=\"auto\">rocers have a huge opportunity to fine<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">tune their customer<\/span><span data-contrast=\"auto\">s interests and experiences using this proven\u00a0<\/span><span data-contrast=\"auto\">m<\/span><span data-contrast=\"auto\">achine\u00a0<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">earning practice.<\/span><\/p>\n<p><span data-contrast=\"auto\">We recently presented an in-depth analysis\u00a0<\/span><span data-contrast=\"auto\">of<\/span><span data-contrast=\"auto\">\u00a0how\u00a0<\/span><span data-contrast=\"auto\">grocers can use\u00a0recommender<\/span><span data-contrast=\"auto\"> models,<\/span><span data-contrast=\"auto\"> leveraging powerful Azure <\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">ata\u00a0<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">ervices like Azure Databricks<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">in our\u00a0<\/span><span data-contrast=\"auto\">white paper \u201c<\/span><a href=\"https:\/\/www.bluegranite.com\/whitepaper-out-of-stock-product-recommender\"><span data-contrast=\"none\">The Peanut Butter Problem<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u201d<\/span><\/p>\n<p><span data-contrast=\"auto\">If you&#8217;re interested in learning more we&#8217;d welcome a discussion with you and your team. Please <a href=\"\/get-started\/\" rel=\"noopener\">contact us<\/a> today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small to mid-size grocers have a huge opportunity to fine-tune their customers interests and experiences using recommender models.<\/p>\n","protected":false},"author":21,"featured_media":12851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[260],"tags":[319,321],"class_list":["post-15721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-ai","tag-machine-learning-ai","tag-retail-consumer-goods","topics-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/posts\/15721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/comments?post=15721"}],"version-history":[{"count":0,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/posts\/15721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/media\/12851"}],"wp:attachment":[{"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/media?parent=15721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/categories?post=15721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/tags?post=15721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}