{"id":16038,"date":"2015-09-11T13:00:00","date_gmt":"2015-09-11T20:00:00","guid":{"rendered":"https:\/\/devwww.3cloudsolutions.com\/post\/ad-hoc-analysis-of-marketing-campaign-data-2\/"},"modified":"2023-10-04T15:42:24","modified_gmt":"2023-10-04T22:42:24","slug":"ad-hoc-analysis-of-marketing-campaign-data","status":"publish","type":"post","link":"https:\/\/3cloudsolutions.com\/resources\/ad-hoc-analysis-of-marketing-campaign-data\/","title":{"rendered":"Ad Hoc Analysis of Marketing Campaign Data"},"content":{"rendered":"<p>My colleague <a href=\"http:\/\/www.blue-granite.com\/blog\/author\/jason-thomas\" target=\"_blank\" rel=\"noopener\">Jason Thomas<\/a>\u00a0recently demonstrated the use of Power BI to perform <a href=\"http:\/\/www.blue-granite.com\/blog\/analyzing-effectiveness-of-promotions-in-retail\">lift analysis over promotion data<\/a>.\u00a0\u00a0 He\u00a0showcased a dashboard that\u00a0is\u00a0very interesting for CMOs!<\/p>\n<p><img decoding=\"async\" style=\"width: 320px; float: right;\" src=\"https:\/\/3cloudsolutions.com\/wp-content\/uploads\/2022\/11\/promo_ad_hoc.png\" alt=\"promo_ad_hoc\" data-constrained=\"true\" \/>Beyond the high level overview of promotion performance, marketing analysts may also be interested in diving deeper into the data to understand product and category performance within a particular promotion. \u00a0This\u00a0additional appetite for data is indicative of\u00a0the differing needs that can be satisfied with an effective\u00a0<a href=\"http:\/\/www.blue-granite.com\/blog\/get-the-full-benefits-from-self-service\">self-service BI strategy<\/a>.<\/p>\n<p>This Demo Day video\u00a0features some powerful ad hoc analytics, derived\u00a0from our\u00a0data\u00a0model for marketing campaigns,\u00a0helping the analyst to\u00a0understand which products had higher promotion sensitivity. This type of additional information\u00a0is significant for any\u00a0marketing team\u00a0that seeks to maximize its effectiveness by targeting those products more likely to respond to promotion efforts.<\/p>\n<p><strong>Is your organization deploying Microsoft Power BI?<\/strong><\/p>\n<p>3Cloud offers hands-on, instructor-led training at your facility to help both business and IT teams adopt Microsoft Power BI for self-service business intelligence and analytics. Up to ten attendees will receive expert-led guidance through a complete set of hands-on labs and training modules. After the training, attendees will be able to acquire data, build data models, and create visualizations quickly and easily with Microsoft Power BI. \u00a0<a href=\"\/get-started\/\">Click here<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond the high level overview of promotion performance, marketing analysts could be interested in diving deeper into the data to understand product and category performance within a particular promotion.  This approach could be part of an overall self-service BI strategy.<\/p>\n","protected":false},"author":21,"featured_media":14869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[260],"tags":[342,305,273],"class_list":["post-16038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-ai","tag-demo-day","tag-modern-bi","tag-power-bi","topics-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/posts\/16038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/comments?post=16038"}],"version-history":[{"count":0,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/posts\/16038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/media\/14869"}],"wp:attachment":[{"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/media?parent=16038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/categories?post=16038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3cloudsolutions.com\/wp-json\/wp\/v2\/tags?post=16038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}